CMX Summit East 2015 – because David Spink’s Community community is the best community community

CMXlogoOn May 19th, hundreds of the world’s leading community experts, professionals and organizations are going to come together for an unforgettable experience.

This will be the second CMX Summit in New York, and a lot has changed since the first event. CMX was still a baby then. Now CMX has grown to include the majority of community professionals in the world in our community. You can expect the same level of quality content on stage, but with more people and a bigger production.

This year’s event will be at a really unique venue. If you live in the NYC area, there’s a good chance you’ve been to the Music Hall of Williamsburg for a concert before. Well we’re taking it over for a whole day. Make sure to stay for the afterparty too (tickets are available to the after party only).


The format of this event will be different from the first event.

The main event is on May 19th and is one full day. The day before, Monday May 18th, will be filled with workshops, events and meetups hosted by the CMX team and by members of the CMX community. This way, attendees can get to know each other in smaller, more intimate groups, then all come together for the conference.

So far, we’ve announced two workshops that will happen on Monday, May 18th:

Workshop 1: Intro to Community Strategy taught by David Spinks (hey, that’s me!)

Workshop 2: Building a Gamification Strategy taught by Justin Isaf, Principal of The Communal Group

Learn more about the premium workshops here.

There will also be a number of meetups, free workshops and other events happening on Monday May 18th. Keep checking back on the event site or subscribe by email to stay up to date about everything that’s going on around CMX Summit.

CMX Summit East at Music Hall of Williamsburg on May 19th

On May 19th, 2015, the big event will go down. Today we’re announcing the first three speakers with many more to come. This year’s lineup is really taking things to the next level.

Joe Navarro, Nonverbal Communication Expert and Former FBI Special Agent

JN 2013AA HUGE name in the world of speakers, Joe Navarro isthe guy to follow when it comes to learning the art of nonverbal communication.

For 25 years, Joe Navarro worked as an FBI special agent in the area of counterintelligence and behavioral assessment. Today he is one of the world’s leading experts on nonverbal communications.

Joe has appeared on all major U.S. and International media outlets and is the author of eleven books, including the international bestsellers: LouderThan Words, which The Wall Street Journal acclaimed as “One of the six best business books to read for your career” and the #1 selling body-language book in the world, What Every BODY is Saying.

If you’re building community, you’re very likely spending time talking to people. People with emotions, with fears, joys and aspirations. Do you understand how the people in front of you are feeling? How much can you tell just from looking at them?

We’re beyond thrilled to have Joe taking the stage this year.

Kristine Michelsen-Correa, Head of Community, Duolingo

kmcKristine Michelsen-Correa is the Head of Community at Duolingo, the largest language learning platform in the world. In just over two years, they’ve grown from a community of 4 million to over 70 million learners across the globe. Previously, she was the Head of Community at bitly.

Kristine is fascinated by the power of word of mouth and how it can be harnessed for good. She most recently created, a tumblr that encouraged fellow New Yorkers to surrender their Blizzard Leftovers from storm Juno by donating to their local food pantry. Within 48 hours the project was picked up by local and international news outlets and across Twitter.

Kristine’s been a strategist, community builder, and copywriter for technology startups, international brands, and small businesses bringing new products to market and worked for global names like Pernod Ricard and Perrier. She’s taught third and fourth grade English in Bangkok, curated and developed an Indian textile pop up concept from start to finish, and worked on fast paced movie sets. Kristine believes some of her best education has been ‘learning by doing’.

Alexandra Dao, Senior Manager, Community Development at Vimeo

AlexDaoHeadShotAlex Dao has been in Community Management for over 7 years, with a focus on community engagement, usability, and product feedback. She has been a core part of Vimeo’s community team for the past 3 years, after holding community roles at companies such as HopStop and

She also co-founded We Support NYC, a resource for New York-based Community and Support Managers. Her proudest achievement was coining the term “dronie.”


Stay tuned for many more speaker announcements over the next couple months leading up to the big event. But don’t wait to get your tickets because prices go up in 48 hours!

Learn more about CMX Summit and register by clicking below…

Effective Email Marketing from Hustlecon

Tim Westergren, the founder of Pandora, is the keynote speaker for Hustle Con!I’ll tell you more about that next week, but right now I wanna teach you the greatest thing you’ll learn all week: how to write ridiculously effective cold emails.A well written cold email is how we convinced Tim, the other speakers, and sponsors to work with us (here’s the email we sent Tim)

Our cold emails work so well because we follow a simple, proven formula when writing them.

The formula is called AIDA and it stands for attention, interest, desire, action. It’s stupid easy to use. Here’s how you use it…

Here’s an example of a crappy cold email:
Subject: Hello from

Dear Sam, has been in business since 1996. We serve 1000’s of customers around the globe. Our business started because we care about our customers. I’d love to pick your brain over coffee and learn if this could be a good fit.

When are you free?
I bet you’ve written an email like this before. But it’s totally wrong. Here’s how to fix it:


Start the email by getting the reader’s attention. Popular folks get 100’s of emails a day, so you need to stick out. Don’t be too wacky. Make the first sentence sound different (and not about you). Write like you speak.

Subject: Hate Traffic? Drive OVER it.

What’s happening Sam? You know how that morning commute of yours is so painful that you end up cursing at everyone in front of you? Well that wouldn’t be an issue if you had a helicopter!


Once you’ve got their attention, grab their interest. Tell a story, list benefits, interesting facts, or make your message about their problem. Now’s the time to keep their attention and intrigue them.

With a helicopter, you would get to work in 20% of the time, save on gas since helicopter fuel is half the price of gasoline, and be able to fly 200+ mph.


Ok they’ve read this far, so they’re at least kinda interested. Now it’s time to prove that your offer will solve their problem. Make them want it! Switch from “I’m intrigued” to “I GOTTA have it.”

Your time is worth $200 per hour and you spend 300 hours in traffic. That means you’re losing $60,000 per year! Our helicopters only cost $120,000, so you’ll be saving money after only 2 years. Did I mention the helicopter a helicopter lasts 10 years?


BOOM! By this point your email is already 10,000x better than most. End it by explaining the exact next steps the reader should take if they’re interested. Be overly specific.

Look, I know a helicopter isn’t something you buy online without trying it out, so how about we meet this Saturday at 1:00 in Mountain View so you can check one out. If you’re interested, just say yes and I’ll send you a calendar invite with the address.

So that’s it. That’s the simple formula we use to send cold emails to get speakers and sponsors for Hustle Con. Go on and steal it!

At Hustle Con, Tim’s gonna talk all about how he built Pandora’s first prototype (even though he can’t code) and how he knew when he had to pivot his business.

Welp, talk ya ya next week!

Sam “Cold Email King” Parr

HustleconPS: Use the code “music” in the next 24 hours and get 10% off your ticket to Hustle Con.  

Prioritize What is REALLY important Now


Achieving a goal is important.  But life is in flux and every day is a blessing. Sometimes things will come up that require you to focus on something that you did not even see coming a minute ago. Trust yourself to do the right thing everyday. Stay on point, evaluate you success and failures, don’t ignore your inner voice telling you what you NEED to do today.


Growing your business part 3 – Prospect mining

Your prospects are your diamond mine

By David Grossblatt

Your prospects are your diamond mine.  Your job is to find the diamonds and dig them out.  We followed up with 120,000 prospects. Of the prospects that did not purchase, the top three reasons are (1) too expensive, (2) lost interest and (3) did not get follow up from the salesperson.  I can assure you that this is not the case, every salesperson makes one call and sends an email, and most salespeople make second call as well.  After that second call most follow up processes start to fall apart.

The first thing to realize is that even if the prospect does not reach out to you or get back to you right away, they probably still want you to contact them.  When we asked the unconverting prospects if they received any contact from the salesperson, almost all acknowledged some level of contact attempt.  When we asked them if they would like us to reconnect them with the salesperson about 40% say yes.  It is likely that about 40% of your prospects still want you to reach them.  It is also likely that most of these prospects are expecting you keep trying.

Prospect contact process and strategy

Crafting your prospect contact process includes the message, as well as the communication channel you use to send the message and the timing of your message.  Crafting and refining these variables will increase your prospect contact rate.

Your initial message to a prospect should be clear, clean and concise.  It should clearly identify you and what you want the prospect to do.  Your message should also be clean, the grammar needs to be perfect as well as the look and feel of the message.  A sloppy email or stumbling voice mail does not make a good impression.  The message also needs to be concise.  The initial email or voicemail should be no more than five sentences long.

You can contact a prospect through many channels including phone, email, snail mail, text and social media.  It is important to test all of these channels, as well as others that you uncover.  In today’s multimedia world, prospects have many doors, all of them can lead to connecting with the prospect.

Next design your contact schedule, both the timing of your messages and the communication channel.  This will be your testing ground.  Track contact rates and outcomes then tweak communication channels, messaging and timing to dial it in as much as possible.

For starters we suggest that you call the prospect as soon as possible.  The quicker the prospect is called the more likely it is that the salesperson will reach them on the first attempt.  If you do not reach them on the first call leave a clear, clean and concise voice mail and send an email.

Hello XX – This is XX calling you from YYY (about your, to get you your) XXXXX. Please call me back at XXX-XXX-XXXX.”

The voice mails and the emails should be short and to the point.  Make sure that the prospect has your best contact information.  Call again between 30 minutes and 1 hour, do not leave a 2nd voicemail.  Call again between 2 hours and 4 hours, do not leave another voicemail. If it is a mobile line you can end the first day’s contact attempts by ++ sending a text asking if there is a good time to connect.

On the next day, call the prospect in the morning and leave another voice mail, it should be about the same as the first voice mail.  It is important to stay concise and keep the same message.  Think of it like a commercial, you need to hear or see a commercial 10-15 times until you start to remember it. Call again in the afternoon but do not leave another message.

On the third day call once and do not leave a message.  On the fourth day call once do not leave a message but send another email.  On the fifth day call once and leave a voice mail and you can also send a second text message if you have a mobile number.

After the fifth day, you should wait between a week and 10 days.  Then on your chosen day call and leave a message and send an email.  You can call them back once more the next day, then wait another week and call once.  After that call the customer should go into your drip marketing campaign for nurturing which is a good topic as well.